Your next move, handled like family.

Boutique real estate representation by SŌBY. Referral-built across Atlanta’s most storied neighborhoods.

As seen in

As seen in

CEO · SŌBY Real Estate

Meet Soby.

Soby Tadjalli built SŌBY on the opposite of a lead-gen mill — under-the-radar, high-touch, and award-winning. He has moved 15 times across 10 cities, so he knows firsthand what a move actually costs a family. Every transaction runs through him personally.

About Soby
Portrait of Soby Tadjalli — professional headshot

The approach.

  1. 01

    Boutique by design

    One agent, start to finish. Every client gets treated like family. Volume is a byproduct of doing the work right, not the goal.

  2. 02

    Scientist's rigor

    Public-health scientist background. Real estate becomes an informed decision: data, discipline, strategy. Never hype.

  3. 03

    Athlete's discipline

    Former college and professional soccer player. Every deal gets prepared for like a match — the leverage points, the timing, the counter-plays.

Places I serve.

From ITP (Inside the Perimeter) to OTP and the suburbs beyond 285, Soby works across metro Atlanta. A few marquee names below in each direction — full city and intown neighborhood list on the areas page.

ITP — Inside the Perimeter

  • Brookhaven
  • Chamblee
  • Buckhead
  • Virginia-Highland
  • Inman Park
  • Old Fourth Ward
  • Decatur
  • Grant Park
  • Fulton County
  • DeKalb County

OTP — Outside the Perimeter

  • Alpharetta
  • Milton
  • Johns Creek
  • Roswell
  • Sandy Springs
  • Dunwoody
  • Duluth
  • Smyrna
  • Cumming
  • Fulton County
  • DeKalb County
  • Gwinnett County
  • Cobb County
  • Forsyth County
See all areas

Word of mouth

Clients who came by introduction.

Let's start with a conversation.

Send me a short note — where you are, what you're thinking, and how I can best help you.

— Soby

Send Soby a note