One agent, sharp pricing, and a professional photo shoot on every listing — handled personally from first walkthrough to closing.
Introduce yourselfThe honest answer
There is no honest one-click answer. A real valuation looks at recent comparable sales in your specific submarket, current competing inventory, condition, and the seller-concession activity of the last 60–90 days. Soby will run that analysis with you before you make any decision about listing.
The four pillars
Every listing is a marketing brief, a photo shoot, a search-visibility plan, and a service commitment. Soby runs all four, personally.
Included
Every SŌBY listing gets a professional photo shoot at no additional cost — a photographer who treats an ordinary interior like an editorial. One client's 1988 home came back looking, in her words, like it had come out of a magazine. That is the standard for every listing — natural light, careful composition, real editing, no wide-angle distortion.
Placement where actual Atlanta buyers actually look — FMLS, the syndicated portals, and the referral networks that quietly move the highest-quality inventory. If the market rewards a private pre-market moment, we take it. If it rewards a splashy open house, we take that instead. The channel serves the property.
Targeted, not blasted. A restrained brief — the property's real story, the buyer it is written for, the neighborhoods that comparable listings pulled from. Fewer, better touchpoints beat a spray of ads that dilute a boutique listing.
One person, start to finish. Soby answers the text, attends the second showing when you cannot, negotiates the counter, sits at the closing table. The transaction gets a boutique agent's full attention because the practice is deliberately small enough to give it.
Photography
Natural light, careful composition, an editorial edit — never a wide-angle distortion or an MLS fisheye. Every listing is photographed to be seen, not just posted.
Total cost typically includes agent commissions, standard seller-paid closing costs, any negotiated concessions, and pre-sale prep. Every SŌBY listing includes professional photography at no additional cost. The specific commission structure is set per engagement — the fine print lives in the listing agreement, not on a marketing page.
Broadly: pre-list walkthrough and prep, professional photography, pricing against live comparables, launch to FMLS and the syndicated portals, showings and offer management, negotiation, then a supervised path through inspection, appraisal, and closing. One agent stays on it from the first walkthrough through the keys.
Thinking about listing?
Introduce yourself